Why I started AgencyTerminal
The problem
Running a creative business shouldn't mean drowning in admin work just to build a quote.
After years of running my own video production company, I kept hitting the same wall. Every project meant rebuilding proposals from scratch. Piecing together service descriptions, calculating pricing tiers, adjusting for location and post-production complexity. What should take minutes took hours. And that's time that could've been spent actually creating.
Most tools out there are either too generic or too rigid. They don't understand that a commercial shoot in New York is different from a social media session at a local restaurant. They can't account for the nuance that makes your quotes accurate and your clients confident.
The idea
I didn't want another proposal template. I wanted a system that actually knows the work.
AgencyTerminal is built around the idea that your business knowledge—your pricing logic, your service packages, your brand voice—should power every quote you create. Not slow you down.
Instead of starting from zero, you walk through a guided flow that captures the real details: service type, location, duration, post-production level, add-ons. The system drafts a quote that sounds like you wrote it, because it learned from how you work. Your custom dashboard keeps everything organized and accessible.
AgencyTerminal doesn't replace your expertise. It amplifies it.
Beyond quotes
What started as a smarter way to build quotes is growing into something bigger.
With the Agency plan, you get access to tools that help you manage deeper operations and see more insights with fewer tools.
Ledger is a clean, modular payment and finance tracker that puts your finances at your fingertips. Track project payments, retainer revenue, and outstanding invoices in one place.
Handbook is where you keep your agency docs. Equipment lists, rate cards, client onboarding guides, safety protocols, brand guidelines, team contact info. Everything your business runs on, organized and searchable.
What's coming
This is just the start.
On the roadmap:
- Full contracts for retainer work
- Contractor rolodex to manage your go-to collaborators
Who it's for
AgencyTerminal is built for photographers, videographers, and creative studios who are tired of the admin grind and having all their assets spread across various software.
This is the one-stop platform for creatives and creative agencies.
My goal is simple: when you use AgencyTerminal, the boring stuff should feel effortless. So you can get back to the work that matters.

Founder
Justin Bruns
