Proposal Patterns
Proposal Patterns
Structural Patterns
Section Organization & Order
- Client identification — Always specified upfront
- Scope — First substantial section, varies from brief (studio rental) to detailed multi-paragraph descriptions
- Goals — Consistently appears with bullet points; ranges from 1–3 items for simple projects to 5+ for complex ones
- Deliverables — Always bulleted list; some proposals include revision rounds and delivery specifications
- Approach — Optional section; appears in roughly half of proposals, either as "N/A" or detailed workflow
- Exclusions — Consistently included; either "N/A" or specific items listed with bullets
- Value — Always final line item with dollar amount
Deliverables Structure
- Format specification — High-resolution, web-optimized, platform-specific exports consistently mentioned
- Revision rounds — When specified, typically "up to 2 rounds" with clear boundaries

